Digital Marketing Mix - Google Essay

Advanced Marketing Mix - Google Essay Free Online Research Papers Presentation The term advertising blend got advocated after Neil H. Borden distributed his 1964 article, The Concept of the Marketing Mix. Borden started utilizing the term in his instructing in the late 1940s after James Culliton had portrayed the advertising chief as a blender of fixings. E. Jerome McCarthy later assembled these fixings into the four classes that today are known as the 4 Ps of showcasing. Advertising choices for the most part fall into the accompanying four controllable classifications: Product, Price, Place (conveyance) and Promotion. These four Ps are the boundaries that the showcasing director can control, subject to the inner and outside imperatives of the promoting condition. The objective is to settle on choices that middle the four Ps on the clients in the objective market so as to make apparent esteem and produce a positive reaction. Comprehensively characterized, advancing the showcasing blend is the essential obligation of promoting. By offering the item with the correct mix of the four Ps advertisers can improve their outcomes and promoting viability. Rolling out little improvements in the promoting blend is commonly viewed as a strategic change. Rolling out huge improvements in any of the four Ps can be viewed as vital. For instance, a huge change in the value, say from $19.00 to $39.00 would be viewed as a vital change in the situation of the item. In any case, a difference in $131 to $130.99 would be viewed as a strategic change, conceivably identified with a limited time special. The term Marketing Mix in any case, doesn't infer that the 4P components speak to choices. They are not exchange offs yet are essential showcasing issues that consistently should be tended to. They are the crucial activities that showcasing requires whether decided unequivocally or naturally. Googles Marketing Mix Google was established by two Stanford University understudies, at their apartment, in 1995. Google has become the world’s most well known web index from that point forward and can credit its prosperity to a creative advertising plan. The way of life of Google is like a significant number of the dotcoms of the 90’s. Most worker workstations are encircled by relaxation exercises, for example, rollerblading, espresso lounges and a variety of toys, for example, bikes and elastic balls, thronw all through the structure. The way of life was worked to suit the propensities for an age of PC geeks who were worn out on sitting in desk areas. Google is one of a kind in where the workers truly had built up a device that was required by each and every individual who had a web association. It found a decent market specialty and followed the way of development to showcase itself as the solid organization that everybody knows today. Google’s showcasing plan can be separated into the four P’s of advertising; item, value, advancement and spot. Google has thought about every single one of these regions of promoting and utilized them as a bit of leeway over their rivals. Item Google offers administrations as a type of it item to its clients. The items they offer falls into mechanical items; Google’s’ business items offer administrations to their clients, for example, publicizing and giving their hunt innovation to take care of companies’ search issues inside their intranet. Likewise, they additionally sell substantial things alongside its administration or cross breed offers and furthermore sell â€Å"pure† items. Google orders their items into three classes: Advertising arrangements, Business Solutions, and the Google Store. In their Advertising arrangements, they offer Google’s AdWords. Google offers text-based advertisements that are exact to the pursuit on the website of the client and the clients pay Google each time web search clients click on their webpage. They help the clients to set up their site as the volume of guests to the client site’s increments. Cost Google’s cost for AdWords is determined to the measure of notice every day it gives its shoppers. In Google’s case the rundown cost is at five pennies for every day, be that as it may, it can go as high as $50.00 every day. The value contrast will rely upon the measure of commercial every day that the buyers are happy to pay and the measure of times people snap to see the promotions and how high these advertisements rank on a pursuit page. Limits are another component of value setting. The three sorts of limits are amount, exchange, and money. Amount limits are offered to shoppers for purchasing in masses or in enormous amounts. Google right now isn't furnishing its clients with limits nor stipends in its Google AdWords program To wrap things up, the credit terms required by an association to conclude the item cost. Google’s structure firmly relates installment periods with credit terms, yet every associations credit terms change contingent upon the sort of industry. As referenced before, Google gives a month to month credit breaking point to those clients with the great money related record. As far as possible beginnings at $50.00 per month and it can increment to more than $500.00 every month. Advancement Google depends incredibly on informal exchange to create and grow their imaginative image. The more valid a brand is, the more broadly its notoriety will spread. Google, similar to Kleenex and Xerox, has become so unavoidable that the brand name is utilized as a normal word. Google’s helpful assistance and exact query items have made it one of the world’s most popular brands and web indexes totally through informal exchange from fulfilled clients. Google’s exceptional outcomes it has constrained its committed clients to illuminate every other person about their striking web index. Google’s development is evidence of the intensity of viral showcasing, without the requirement for enormous promoting spending plans. With viral promoting, clients become the company’s publicists by telling their companions who thusly give the news to their companions until it turns crazy and informal outcomes. Google is unquestionably an effective informal exchange and a verbal exchange flows dependent on the nature of the item. Their best reference is a companion and with enough companions, they will make a buzz and critical introduction by overhearing people's conversations, a definitive marking procedure. Verbal exchange fixated on quality, not publicizing, wins in the new business condition. Spot Google’s place is the web. With regards to Google and attempting to focus on their shoppers, the individuals on the Internet, nobody improves. Google is one of around four web crawlers that have critical outcomes. Google and Alltheweb do the best slithering. Google has been selling out as of late, and still shows some unadulterated inquiry buildup from its initial roots. Similarly as Microsoft was late to perceive the significance of the Internet, they are indeed ill-equipped to take on Yahoo and Google. In 2003 Microsoft started trying different things with their own crawler at a low level. Great web crawlers need numerous long periods of training before they can creep the web adequately, and request the outcomes with the goal that searchers see them to be pertinent. End What Google shows improvement over the other web search tools is they raise the nearest coordinating sites and are not biasing the pursuit with any paid commercials. They should keep on isolating the paid list items with the natural list items. In conclusion, Google should keep on being creative and attempt new things. They are continually utilizing innovation and splendid personalities to think of helpful instruments for regular use. They likewise have a wide assortment of administrations accessible to organizations that most neglect. To stay aware of innovation and push its limits in the web world, Google employs the most elite. Numerous individuals state they can’t recall what life resembled without Google and with its proceeded with advancement, there will be a lot more individuals added to that rundown. References As recovered on January 12, 2009 netmba.com/promoting/blend/ As recovered on January 12, 2009 quickmba.com/showcasing/blend/ As recovered on January 12, 2009 http://en.wikipedia.org/wiki/Marketing_mix As recovered on January 12, 2009 http://articles.castelarhost.com/google_four_ps_marketing_mix_conclusion.htm Armstrong, Gary, and Philip Kotler. Advertising: An Introduction. sixth ed. New Jersey: Prentice Hall, 2003. Elgin, Ben. â€Å"Google:Beyond the Hype.† BusinessWeek 3 May 2004: 82-90. Louis E. Boone, and David L. Kurtz. Contemporary Marketing Plus. eighth ed. Florida: The Dryden Press, 1995. Exploration Papers on Digital Marketing Mix - Google EssayDeveloping Branding StrategiesInternational PaperGene One the Transition from Private to PublicDefinition of Export QuotasFalse AdvertisingDistance Learning Survival GuideA Marketing Analysis of the Fast-Food RestaurantDr. Edward Deming EssayAdvertising EssayCash or Card?

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What makes you a grown-up? Numerous individuals accept that age decided adulthood yet they are incorrect on the grounds that age is a number and everybody experiences childhood in various rates. You can’t consistently anticipate that everybody should get develop at a similar age, since everybody is unique. Numerous teenagers become grown-ups quicker for certain explanation and some of them were not give the alternative they simply needed to as well. Turning into a grown-up isn't a possibility for everybody except at some point or another you need to grow up in light of the fact that you can’t remain a child until the end of time. Being 18 years of age makes you legitimately a grown-up in US, however in all actuality we realize that 18 years of age are totally different from development also obligations and educational experience. Age don't decided the genuine matureness of an individual neither the condition to deal with circumstances. Adulthood did not depend on age; it’s dependent on enthusiastic development. The capacity to tune in to and assess the perspective on condition they wind up on and had the option to break down how to discover the answer for the difficult that makes them develop. Age is only a number; thusly you could be twenty-six, twenty-eight and still act youthful. Numerous teenagers feel that as soon they 18 their folks are going to keep on helping them however the genuine is that they previously did their part raising them up. One piece of growing up and turning into a grown-up is that guardians are not continually going to be there so you got the chance to experience childhood with your own. Eventually the person are going to confront hindrances all alone and that would make them more grounded which will enable them to develop. There are a few credits to make a grown-up a grown-up and number one is duties since that ones section that assist you with experiencing childhood throughout everyday life. Some portion of being a grown-up is critical to look after dad... ... not a terrible thing since you get the chance to settle on your own choices without somebody instructing you. I realize that been a child life is straightforward you go to class return home and do schoolwork and that all you stressed over yet you never get the chance to investigate and have more undertakings like grown-ups. A piece of being a grown-up is that you commit errors yet you generally gain from the missteps and that keep you from doing likewise botches once more. What I am attempting to state is a great idea to be a child yet you need to grow up to turn into a grown-up on the grounds that that’s how you choose what sort of way of life you need rather than your parent making it for you. I realize some were not allowed to appreciate adolescence yet what you got is more significance implying that you who didn’t appreciate you youth you had a head begin to turn into a grown-up and perhaps show improvement over other who didn’t went trough your circumsta nce

How to Make Your Kids Write a Kids Writing Paper

How to Make Your Kid's Write a Kids Writing PaperIn this age of unlimited technology, when you want to make your kids write something, do you need to make them write a kids writing paper? Yes, there are a number of parents who would want their kids to write, but that does not mean that writing for kids should be made easy and for free.Kids know that they should learn to use technology with the full knowledge and confidence. The Internet is the best place for kids to learn and to practice their writing skills. This way, they can achieve basic writing skills that can later be augmented with advanced skills.You will need to teach your kids how to use computers for writing and the Internet for downloading and creating documents. There are many educational games and activities available that can help your kids develop and exercise writing skills in a fun and stimulating way. There are plenty of software that will provide help in developing writing skills for your kids.Most children will f ind it hard to deal with writing because of their unique problems in remembering letters and words. So, before you can teach your kids to write, you need to train them in using their fingers or other tools to write. It can be easy if you have your kids' fingers handy while you talk to them, but that is not always possible.There are computer games that can help kids make their writings more legible and to build their vocabulary. This way, they can learn and develop writing skills at their own pace. One game that is really fun is the Writing on the Wall.What it involves is creating pictures on the wall or just about any flat surface, like a table. Your kids will then have to draw something, but try to have as much fun as possible with it. They can use their imagination to improve their skill in penmanship. Writing to improve their writing skills can be made fun through this game.Many other parents would not consider making writing easier for their kids because it is a basic skill that needs to be mastered. And if you take it easy with it, it will always be difficult. That is why making your kids write a kids writing paper should be approached with caution. Do not make it too easy and in such a way that it becomes boring and difficult.Children love to write and drawing on walls will give them that enjoyment. Sometimes, the kids might not be able to finish it, but if you give them some tips or if you let them practice with it, they will get the hang of it. Kids will learn to write through practice and exercise.

The American Dream Destroyed Willy Loman and the Great Gatsby

Everyone has a dream of their desired future, they dream of the one thing that makes them happy that they do not have now. In Fitzgerald’s The Great Gatsby and Miller’s Death of a Salesman, Willy Loman and Gatsby are characters dominated by an American dream that destroyed them. Their dream comes from a fantasy past. These dreams were made outside from who they truly are. Gatsby tried to repeat his past, while Willy attempted to create a new past. The lack of control over their goals and dreams lead to their downfall at the end. The two novels show the various points of the American dream; either to pursuit of happiness, or to pursuit of material wealth. In the Great Gatsby and Death of a Salesman, many had pursued the American dream of†¦show more content†¦Daisy knows about Tom’s affair with Myrtle and does not oppose of it, she is too scared to leave him because if she does she will not be known as anyone’s wife, let alone Tom Buchanan’s wife. Jay Gatsby is deeply in love with Daisy and he shows it in every way possible, and yet she still stays with Tom. Daisy lets Gatsby know that she too is in love with him but can’t bring herself to say goodbye to Tom, except for when Gatsby forces her too. Daisy and Tom are perfect examples of wealth and prosperity, and the American Dream. Yet their lives are empty, and without purpose. In Miller’s Death of a Salesman, Willy Loman is a man who means well throughout his life, but he is quite imprudent; he is not an evil and selfish person like Daisy Buchanan. Willy Loman is a common American man; he’s nothing out of the ordinary. He followed the American dream as if it was the bible of life; it was a guide for a way of life. The American dream was Willy’s religion and it took him as a sacrificial human body. Willy had a strong belief in the American dream due to his brother Ben. Why boys, when I was seventeen I walked into the jungle, and when I was twenty-one I walked out. And by God I was rich.(Miller Act1) This is when Willy took the American dream into account and made it the basis of his family’s belief system. Later, Willy begins to drill his personal belief system into his boys Biff and Happy Loman. Listen to this. This is your Uncle Ben, a great man! Tell myShow MoreRelatedPoem : The American Dream1037 Words   |  5 Pages What is the American Dream?-- The idea that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative. The American Dream is defined as someone starting low on the economic or social level, and working hard towards prosperity and or wealth and fame. It also represents that people, no matter who he or she is, can become successful in life by his or her own work. The desire to strive for what one wants can be accomplished

Trauma Focused Cognitive Behavior Therapy - 2464 Words

Trauma-Focused Cognitive Behavior Therapy As children go through life, they will come upon stressful situations and experiences. Many children will work through the challenges that life brings, build resilience and move forward, however, some children may experience more extreme traumatic events that can result in life difficulties due to serious trauma symptoms that are much harder to manage. Trauma-Focused-Cognitive Behavioral Therapy is an evidence based treatment model designed to help youth who have experienced a significantly traumatic life event. TF-CBT uses skills and strength based therapy to address symptoms of post-traumatic stress disorder (PTSD), depression and anxiety (Cohen et al, 2006). This research is an examination of trauma focused cognitive behavior therapy as a model of practice including the areas of history and development of the model, its relationship with other models of practice, considerations of appropriate populations, methods and components for tre atment, effectiveness of the intervention and relevance for social work practice. History and Development of the Model TF-CBT was originally developed in 1997 and was eventually published in book form in 2006, by Judith Cohen, Anthony Mannarino, and Esther Deblinger, a team of professionals studying interventions for child sexual abuse survivors. TF-CBT is a merger of earlier trauma-focused approaches that were originally directed toward treatment for child sexual abuse survivors (Cohen etShow MoreRelatedEvidence Based Research : Trauma Focused Cognitive Behavior Therapy1207 Words   |  5 PagesEvidence-based research suggests trauma focused cognitive behavior therapy (TB-CBT) is a particularly effective model to use with individuals who has experienced childhood trauma. TB-CBT is evidence-based; it is a treatment model that was designed to assist children, adolescents, and their families to overcome the damaging effects of traumatic experiences. Eye movement and desensitization and reprocessing (EMDR), is another evidence-based treatment that uses therapy to process distressing memoriesRead M oreTrauma- Focused Cognitive Behavioral Therapy: an Effective Treatment Modality for Children and Adolescents Who Have Experienced Traumatic Incidents1687 Words   |  7 PagesTrauma- Focused Cognitive Behavioral Therapy: An Effective treatment modality for children and Adolescents who have experienced traumatic incidents * What is TF-CBT and What is it Best Suited for: Trauma Focused Cognitive Behavioral Therapy (TF-CBT) was developed by psychologists J.A. Cohen and, Mannarino, Knudset and Sharon. TF-CBT has been developed for those who have experienced psychological trauma, often on a great scale of magnitude. It is important to define trauma; â€Å"There areRead MoreSymptoms And Symptoms Of Ptsd1383 Words   |  6 Pagesemotional numbing and a feeling of detachment from other people (Fry, 2016). Patients might partake in self-destructive behavior, startle easily, display hypervigilance, or be unable to concentrate (DSM-5, 2013). In older patients their changing cognitive function and general health decline leads to avoidance behavior and anxiety that is not directly associated with the trauma which could lead to total stress intolerance (Wallace and Cooper, 2015). Some patients may show a more gradual presentationRead MoreTrauma Focused Cognitive Behavioral Therapy1720 Words   |  7 Pagesadolescents worldwide experience events that are t raumatizing. If exposure to trauma is not treated, it could lead to various mental health problems. Researchers have reported a connection between traumatization and increases in mood and anxiety disorders, but the most frequently reported symptoms of psychological distress are post-traumatic stress symptoms (Cohen, Mannarino Iyengar, 2011). Trauma-Focused Cognitive Behavioral Therapy (TF-CBT) is basically a conjoint parent and child psychotherapy approachRead MoreTrauma Focused Cognitive Behavioral Therapy Paper724 Words   |  3 Pagesadolescents, older children and adults. Cognitive Behavioral therapy has expanded to include work with children and adolescents who have experienced trauma, has been shortened to include Brief Cognitive Behavioral Therapy and can be used in group therapy sessions. Trauma Focused Cognitive Behavioral Therapy (TF-CBT), a â€Å"short term, component based intervention† which â€Å"integrated cognitive, behavioral, interpersonal, and family therapy principles as well as trauma interventions† has been shown by researchRead MoreThe Most Damaging Types Of Trauma1730 Words   |  7 PagesIn the immediate, as well as long-term aftermath of exposure to trauma, children are at risk of developing significant emotional and behavior difficulties (CWIG, 2012). The most damaging types of trauma include early physical and sexual abuse, neglect, emotional/psychological abuse, exposure to domestic violence and other forms of child maltreatment (Hoch, 2009). Research has shown that children that are exposed to these types of trauma will experience developmental delays including language and verbalRead MoreTrauma Case Study : Trauma Case839 Words   |  4 PagesTrauma Case Study Summary Case Overview This trauma case primarily involves two American Indian clients: grandmother (caregiver) and 21 month old female (grandchild), DHS, and Indian Child Welfare. There are two twin boys (grandchildren), who were born as premature meth babies, however, no signs of trauma or developmental issues appear at this time. The 21 month old female child has been a victim of childhood trauma invoked by her biological parents and secondary trauma experiences of verbal andRead MoreThe Minds Of Combat Soldiers During The World War I ( Wwi )1026 Words   |  5 PagesSigmund Freud extensively studied the minds of combat soldiers during the World War I (WWI) era and was one of the first to describe symptoms associated with combat stress. Psychoanalysis had its beginnings in trauma theory and has been intimately associated with the concept of psychological trauma ever since. Psychoanalytic theory advanced military psychiatry’s understanding of post-deployment mental health problems beyond the broken brain conceptualization of â€Å"shell shock.† In turn, the successfulRead MoreDifferent Methods Of Cognitive Behavior Therapy1474 Words   |  6 PagesThis summary will provide the reader with different methods of Cognitive Behavior Therapy. CBT can be used for multiple populations and is known for changing the way one thinks. This summary will focus on the use of CBT with children who have experienced a traumatic event in their life, also known as post traumatic disorder (PTSD). The articles that have been reviewed provide different interventions for children who have experienced PTSD and determine how effective the methods were. According toRead MoreYoga, Meditation, And Meditation933 Words   |  4 PagesResearch has been conducted to show that yoga, mantram, mindfulness, and meditation, are interventions that are inexpensive and takes a short period of time to learn and implement to immediate results of relaxation. Symptoms of trauma victims like depression, anxiety, and pain are reduced when these interventions are practiced and implemented. Although a limitation of the study is that the individuals were mostly men in the military, the study illustrates that proper implementation can assist clients

Social Harm Is More Advantageous And Useful Over That Of...

What advantage does a concept of ‘social harm’ hold for the criminologist over that of ‘crime’? The purpose of this essay is to discuss whether a perspective of social harm is more advantageous and useful over that of crime. In order to explore these advantages, this essay will look at the aetiology of crime from a legal perspective; which is arguably very narrow and individualistic in nature. As well as from a perspective of social harm, which is possibly more progressive as it broadens an understanding of ‘crime’ over that of many other serious harms. Criminology and the criminal justice system have framed a â€Å"taken-for-granted, common-sense† understanding of ‘crime’ and the ‘criminal’ (Tierney, 2010). ‘Crime’ is commonly understood as a violation of the criminal law; originating from religion and the sin of God and then moving towards Classicalism. Classicalism rests on the assumption of free will and recognises rational choice of the individual. It influences much of our system of justice today; especially aspects of due process. It argues that criminality is therefore part of nature; and order is maintained through law and punishments. We can see this through Beccaria’s approach of certainty, celerity and severity (Beccaria, cited in Newburn, 2013, pp116). Positivism, associated with theorists such as Lombroso, offered more of a scientific approach in identifying the causes of crime and could recognise impaired ability such as mental illness. It argues that ‘crimeà ¢â‚¬â„¢ isShow MoreRelatedEssay on Staying Safe from Cyber-Crime1442 Words   |  6 Pageswhen it came to those interested in the secrets of another, usually it began in trash cans. Picture a person digging and crawling through garbage for something thrown away that can be useful for the criminal and compromising to the victim. Nonetheless the world evolved, and with it so did personal security crimes. 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Overview Of The Commercial Cloud Monitoring - MyAssignmenthelp.com

Question: Discuss about the Overview Of The Commercial Cloud Monitoring. Answer: Introduction The report is prepared after analysis of the three scenario and learning the principles of data communication and networks. Research is made on the different tools that can be applied in the organizational network for monitoring the data flow in the network and identification of the status of each of the computers connected in the network. The wireless access point installed in the network are also analyzed using the freeware tool for securing the network from illegal access. An analysis is made on the freeware tool that can be implemented in the network for evaluation of the performance by identification of the faults in the network and maintaining quality of service. The justification of the tool applied for each of the scenario is given with the screenshot of the tool interface that would help to understand the working of the tool used. Tools features that are important for the scenarios The features of the tools are described with the screenshots below: The above screenshot is given for QoS Round Trip monitoring and an overview tab is selected for getting the detail of the network and values can be fetched from the overview. The reliability of the network can be gathered by implementation of the tool and measuring the round trip results. The different sensors available can be listed and selected for performing an operation and automated alert or notification can be set for alerting the network administrator in emergency situations. The access of the core devices can restricted for some of the IP address using the PRTG freeware tool. It also acts as a firewall for the network and helps in securing the network from illegal activity. The health of the server where the PRTG is installed can be fetched by analyzing the network adapter and generating the usage of the resource report. The screenshot below shows the health and status of the server. The screenshot is given to analyze the protocols used by the nodes connected in the network for communicating with the neighbor nodes connected in the network. The device status can be fetched from group root option in the PRTG tool and the device can be categorized according to their similarity and the installed location in the network. The servers in the network are kept in different category than the nodes used for administrative purpose. This helps in easy management of the devices connected in the network. The screenshots provides details about the sensors that can be used for generating alarm and the status of the alarm can be get as open, warning or uninstall. Three types of colour are used for demonstration of the severity of the alarm such as red is used for unavailable devices, yellow is used for warning and orange is used for the unusual behavior found in the network. The PRTG network analysis tool can be used for generation of a report by using the sensors. The report consists of the details of the packets captured and the details such as protocols used for transmission of data in the network, bandwidth consumed and source, destination address. The network status is shown in percentage. The map of the network of the organization is demonstrated in the above screenshot and it is used for evaluation of the current network infrastructure and the type of device installed in the network for the development of the network. Justification of the tool choice PRTG Network monitor tool is selected for monitoring the activities of the network and it matches the requirement for all of the three scenario and ensures the availability of the nodes and the other components in the network and measures the traffic usage in the network. The cost of the network can be saves by optimizing the connection between the nodes and avoiding the outrages in the network. The criteria used for the application of the freeware tool is evaluation of the tools available and the features provided by the tool to monitor the status of the entire network and identify the data flow in the network. There are different network monitoring tools available and the features are compared with each other for the selection of the best network monitoring tool and application in the network for management of the activities of the users. The PRTG can be installed in the central server of a network for analyzing the health of the server, throughput and the network traffic. It can a lso be used for analyzing the current drawn for each of the circuit. It can be used for creation of a group and more device can be added in the group and the auto discovery function of the tool helps in creation of an alert for grabbing the attention of the network administrator. The PRTG can be installed in the central server and used for all the three scenario and monitor the activity in the network irrespective of the medium such as wired or wireless connection. For the wireless network its status should be maintained and the WiFi analyzer the freeware tool PRTG network monitor analyzes every aspects such as devices, availability, traffic, load and the signal strengths of the wireless network. SNMP sensors can be deployed in the network for monitoring the security instance of the network and it also uses packet sniffing and NetFlow for monitoring the wifi traffic. It supports Cisco as well as the Juniper routers and thus it is reliable for fast and easy wireless monitoring. It can be used as a central monitoring tool for the wireless access points installed at different location of a network and monitor the bandwidth and the devices connected in the network. The dashboard of the PRTG can be used for getting a quick overview and it comes with 200 predefined sensors that can save energy for monitoring the wireless network. If an abnormal activity is identified in the network the PRTG prompts an alert for the disruption and prevents the network from crashing. For the third scenario the PRTG is an ideal solution because it can be used for the evaluation of the performance and QoS evaluation of the network. The PRTG provides real time monitoring of the bandwidth usage uses QoS round trip sensor for analyzing the data packets passing over the network. The QoS round trip sensor works by sending many UDP packets in the network and measures the result by analyzing the packets lost, packets duplicated, packets out order, packets corrupted, delay and jitter. This helps in building a network minimizing the errors in the network and increasing the quality of service. Conclusion For the selection of the freeware devices different available tools are analyzed according to the scenario and applied in the network for meeting the criteria. The use of the PRTG network analyzer helps in ident6ifiaction of the fault of the network and the security protocols used for the configuration of the devices. The data flow between the devices can also be identified for monitoring the performance of the network and maintaining the network quality. The network protocol analyzer can also be used for securing the wireless access points installed in different location of the network by analyzing the unauthorized access and using secure security mechanism for restricting the unauthorized users to access the wireless devices. There are different sensors available that is useful for the identification of the jitter and the loss of data packets in the network. Bibliography Akkaya, K., Guvenc, I., Aygun, R., Pala, N. and Kadri, A., 2015, March. 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